Privacy Notice
Last updated: 7/22/2026
1. Who we are
This Privacy Notice describes how Bay ("Bay", "we", "us", "our") collects and processes personal data when you use our AI property matching platform for Dubai real estate agents (the "Service"). Bay is the data controller for the personal data we process about our users.
2. Personal data we collect
- Account data: name, email, phone/WhatsApp number, agency name, licence details.
- Buyer CRM data you enter: names, contact details, budgets, preferences, notes.
- Usage and telemetry: pages viewed, matches run, device and browser info, IP address.
- Support communications: messages you send us and our replies.
Payment card details are collected and processed directly by our reseller Paddle.com. Bay does not store card numbers.
3. How and why we use personal data
- To create and operate your account (contract performance).
- To provide the AI matching, buyer CRM and analytics features (contract performance).
- To prevent fraud, abuse, and to secure the Service (legitimate interests).
- To improve and develop the Service (legitimate interests).
- To send service and support communications (contract performance).
- To comply with legal obligations (legal obligation).
4. Who we share personal data with
- Paddle.com — our Merchant of Record for payments, subscription management, tax compliance, and invoicing.
- Hosting and infrastructure providers that run the Service on our behalf.
- AI providers that process buyer descriptions to generate matches (data is sent only as needed to produce the result).
- Professional advisers (legal, accounting) where necessary.
- Authorities where required by law.
5. International transfers
Your data may be processed outside your country of residence. Where required, we use appropriate safeguards such as Standard Contractual Clauses.
6. Retention
We keep personal data for as long as your account is active, and for a reasonable period afterwards to meet our legal, accounting and reporting obligations. Buyer CRM records you create are retained while your account is active and deleted or anonymised after account closure.
7. Your rights
Subject to applicable law, you may request access, correction, deletion, restriction, portability, or object to our processing of your personal data, and withdraw consent where processing is based on consent. To exercise these rights, contact us using the details below. You may also complain to your local data protection authority.
8. Security
We use appropriate technical and organisational measures — including encryption in transit, access controls, and least-privilege administration — to protect personal data.
9. Cookies
Bay uses essential cookies and local storage required to keep you signed in and remember your preferences. We may use limited analytics cookies to understand aggregate product usage. You can control cookies via your browser settings.
10. Contact
For any privacy question or to exercise your rights, contact Bay via the in-app support channel or the email listed on your invoice.